Women Health And Hygiene
Our Work
Making strides in women's health and empowerment
USEA is collaborating with MildCares (GynoCup), in a CSR funded project by National Informatics Centre Services Inc (NICSI), Startup Incubation and Innovation Centre, IIT Kanpur and Meerut Institute of Engineering and Technology (MIET), Meerut. Under the CSR initiative, “Switch to Cup” free GynoCup (menstrual cups) were distributed to women at Govt. School, Aminabad urf Bada Gaon, Macchra Block, Meerut, Uttar Pradesh on 22th November 2023.
The initiative, under the National Rural Livelihoods Mission, aimed at enhancing women’s health and well-being. NRLM Meerut Deputy Commissioner Mr. Babban Rai, inaugurated the session focusing on women’s hygiene.
Mr. Sandeep Vyas, CEO-founder and Mrs. Rachna Vyas Co-founder of Mildcares emphasized the benefits of menstrual cups over sanitary napkins. Dr. Shikha Dhawan, Senior Advisor Program and Partnerships, USEA interacted with the rural women and discussed basics of menstrual health. The students of Parivartan Group-Unnat Bharat Abhiyan and Pharmacy Department, MIET Meerut presented a skit on “Hichak” to create awareness on Mensuration for behavior change, dispelling stigma and promoting women’s acceptance of their health needs.
"Switch2Cup" Campaign
Empowering Menstrual Hygiene for a Sustainable Tomorrow: Mild Cares Launches "Switch2Cup" Campaign
In a stride towards revolutionizing menstrual hygiene practices and advocating sustainability, Mild Cares and USEA Trust partner to proudly introduce Mild Cares’ groundbreaking campaign “Switch2Cup.” With a firm commitment to promoting menstrual cups as a viable and eco-friendly alternative to traditional sanitary pads, the campaign is set to usher in a new era of menstrual health awareness.
Addressing the Menstrual Stigma
One of the campaign’s core objectives is to challenge the entrenched social stigma surrounding menstruation. Through awareness initiatives and educational programs, “Switch2Cup” seeks to dispel myths and taboos that hinder open conversations about menstrual health.
The Power of Menstrual Cups
At the heart of the “Switch2Cup” campaign lies the advocacy for menstrual cups as an innovative and sustainable solution. Menstrual cups offer a host of benefits, including reduced environmental impact, greater comfort, and longer-lasting protection compared to traditional pads. By promoting the use of menstrual cups, Mild Cares aims to empower women to make informed choices about their menstrual health and contribute to a cleaner planet.
Campaign Launch and Partnerships
The official launch of the “Switch2Cup” campaign was done in collaboration with USEA, The National Rural Livelihood Mission (NRLM), Government of Uttar Pradesh, MIET Group of Institutions and with funding support from the National Informatics Centre Services Inc. (NICSI), the campaign aims to provide free GynoCup menstrual cups to Self Help Groups (SHGs) and females in need. This partnership underlines the commitment to driving positive change at the grassroots level.
Sandeep Vyas, the Founder and CEO of Mild Cares, stated, “We believe that every woman deserves access to hygienic and sustainable menstrual hygiene solutions. With ‘Switch2Cup,’ we aim to create a movement that not only empowers women but also drives conversations around menstrual health that are free from stigma and shame.”
Join the Movement
As the “Switch2Cup” campaign gains momentum, Mild Cares invites individuals, organizations, and communities to join the movement. By raising awareness, advocating for change, and embracing menstrual cups, we can collectively make a significant impact on menstrual hygiene practices and environmental sustainability. For more information about the “Switch2Cup” campaign and how you can get involved, please visit or contact [+91 9899095800].
About Mild Cares
Mild Cares is a pioneering feminine hygiene brand dedicated to enhancing women’s well-being through innovative and sustainable solutions. With a strong commitment to social responsibility, Mild Cares seeks to transform the way menstrual health is approached and experienced.
